
For 16+ years, we've partnered with leading international lifestyle brands and government organizations to build meaningful connections with Chinese consumers.
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About Us
Based in Beijing, we were established to service lifestyle brands in Greater China. For the past 16 years, Skye Digital has proudly partnered with leading international lifestyle brands and respected government organizations.
16+
Years of Experience
50+
Brand Partnerships
100+
Campaigns Delivered
50M+
Engagements
Our Services
From data-driven insights to creative execution, we provide comprehensive digital services tailored for the Chinese market.
Digital and industry trends, target consumer trends, competitor analysis
Digital user experience, qualitative research, strategy workshops
Daily content creation, end-to-end video production, campaign & H5 production
KOL partnerships, social ad management, platform partnerships
Deep behavior analytics, database segmentation, communication strategy
CRM content creation, consumer journey mapping, daily system updates
Application & verification, mini-program creation, payment solutions
RedNote management, Douyin management, Weitao management
Douyin
RedNote
Bilibili
Kuaishou
Channels
Xiaoyuzhou
Ximalaya
Alipay
Ctrip
Mafengwo
Our Work
Discover how we've helped leading brands connect with Chinese audiences and achieve remarkable results.
Why Skye Digital
16+ years of experience navigating the unique digital landscape of Greater China, from platform algorithms to cultural nuances.
Original hand-drawn illustrations, AI-enhanced content, and culturally resonant storytelling that captures audience attention.
Comprehensive analytics and digital listening to inform strategy, measure performance, and optimize campaigns continuously.
Insights & News
Stay informed with the latest insights on Chinese outbound tourism, destination shifts, and travel trends shaping 2026.
Outbound travel from China has surpassed pre-pandemic levels. In Q1 2026 alone, Chinese travellers set new expenditure records across key destinations.
With 167.5M outbound trips in 2025 and 175M+ projected for 2026, corridor strategy — not just trip numbers — is the real prize for destination brands.
Nearly 17.8M cross-border trips during CNY 2026 — a 10% YoY increase. WeChat Pay travel transactions grew 20%+ as travellers prioritise premium experiences.
Sharp cuts to China-Japan flights and a steep 60% drop in Chinese visitors are reshaping Japan's tourism outlook — redirecting flows to new corridors.
Domestic flight bookings surged 24% and outbound flights climbed 14% as China's new school spring break transforms April into a peak travel season.
New five-star hotels, denser high-speed rail links, and a maturing fine-dining scene are reshaping China's luxury travel landscape for affluent travellers.
Get in Touch
Ready to connect with Chinese consumers? Let's discuss how Skye Digital can help you achieve your goals.
Office
+86.10.6592.2908
Address
Suite B218, 2nd Floor, Building 18
No. 3 Baijiazhuang Road
Chaoyang District, Beijing 100020
北京市朝阳区白家庄路3号北饴写字楼B座二层218室