Audi
Global Campaign Localisation – Content Adaptation
Localising global media strategy for Audi China and Audi Sport, ensuring brand consistency across different channels.
2
JV Partners
100%
Brand Aligned
Fast
Turnaround
The Challenge
Audi needed to localise their global media strategy for China's unique digital landscape while maintaining brand consistency and precise messaging across different channels, often with short lead times.
Our Solution
We partner with Audi to localise their global media strategy for Audi's China joint ventures. We ensure brand consistency and precise messaging across different channels, providing Chinese social guidelines tailored to each channel to optimise campaign impact.
Campaign Visuals
A selection of creative assets and campaign materials from our work
Audi China Social Content
Audi Sport Localisation
KOL Collaborations
Chinese Festival Celebrations
Campaign Highlights
Key initiatives and achievements from our partnership
Global to Local
Localising global campaigns across all brand pillars while maintaining Audi's look and feel.
KOL Engagement
Engaging with Chinese KOLs to deliver brand messages authentically.
Festival Celebrations
Creating culturally relevant content for Chinese festivities.
Format Adaptation
Adapting content formats for each Chinese social platform's unique requirements.
Results
Timely and high-quality delivery of localised assets
Brand consistency maintained across all channels
Successful KOL collaborations
Innovative design for Chinese market
Seamless celebration of Chinese festivities