PromPerú
Multimedia Chinese New Year Campaign
Reintroducing Peru as a top 2024 travel destination with the 'Uncover the Mysteries of Peru' campaign.
7.7M
Impressions
120K
Engagements
H5
Interactive
The Challenge
Peru needed to reintroduce itself as a top travel destination for Chinese consumers, tapping into growing interest in long-haul trips and improved international flight connectivity.
Our Solution
The 'Uncover the Mysteries of Peru' campaign featured Peru's mythical dragon-like figure 'Amaru,' aligned with the Chinese Year of the Dragon. The campaign used multimedia content across multiple platforms, culminating in an interactive H5 initiative.
Campaign Visuals
A selection of creative assets and campaign materials from our work
Interactive H5 Campaign Game
Multimedia Content on WeChat
Content on Douyin & Channels
Bringing Peru's Vibrancy to Life
Content on Mafengwo and Zhihu
Campaign Highlights
Key initiatives and achievements from our partnership
Amaru Campaign
Featured Peru's mythical dragon-like figure aligned with the Chinese Year of the Dragon.
Interactive H5
Culminated in an interactive H5 initiative with videos, articles, images, and a game.
Vibrant Visuals
Bringing out Peru's vibrancy through colors and dynamic creatives.
UGC Integration
Strategy integrates captivating visuals, user-generated content, and targeted messaging.
Results
7.7 million impressions achieved
120,000 engagements generated
Exceeded campaign expectations
Successful H5 interactive campaign
Multi-platform content distribution