Italian Trade Agency (ITA)
Event Management & PR Excellence
Showcasing the Italian service sector at China's premier trade events through comprehensive event management and PR.
17
Media Mentions
10
Interviews
4
Videos
The Challenge
The Italian Trade Agency (ITA) in Beijing needed to effectively showcase the Italian service sector at major Chinese trade events and ensure maximum media coverage and engagement.
Our Solution
We collaborated with ITA on multiple high-profile events including CIFTIS 2023, one of China's premier trade events. Our work included designing event logos and key visuals, drafting press releases, securing media interviews, and managing on-site journalist interactions. We also supported the VII Italy-China Business Forum during Italian Prime Minister Giorgia Meloni's visit to China.
Campaign Visuals
A selection of creative assets and campaign materials from our work
CIFTIS 2023 Trade Fair
Media Coverage & Clippings
Trade Fair Collaterals
ITA Pavilion Design
Event Execution
Campaign Highlights
Key initiatives and achievements from our partnership
CIFTIS 2023
Designed event logo and key visuals for the ITA pavilion, drafted press releases, and managed on-site media interactions.
Media Coverage
Secured 17 mentions in major media outlets including CCTV, CGTN, and the People's Daily.
Italy-China Business Forum
Supported the VII Italy-China Business Forum during PM Meloni's visit, creating key visuals and coordinating event execution.
Video Production
Produced four highlight videos and curated ITA's social media content for maximum impact.
Results
17 mentions in major media outlets including CCTV, CGTN, and People's Daily
10 media interviews secured at CIFTIS 2023
4 highlight videos produced
Successful execution of VII Italy-China Business Forum
Significant amplification of ITA's online presence